Jamie Allison Sanders

Fashion, Beauty and Lifestyle Writer

I’m an LA-based copywriter and blogger with 20+ years experience in fashion, beauty and lifestyle. After 12 years in New York City and a brief stint in Pittsburgh, I (finally) relocated to Los Angeles in 2015. I've created, shaped and written copy for some of the world's leading companies, including Bloomingdale's, Bergdorf Goodman, Drybar, Fabletics, American Eagle Outfitters, Benefit Cosmetics, Ralph Lauren, Sugarfina, Aerie, Tatcha, Dermalogica, Murad, K-Swiss, Unique Vintage, JustFab and Splendid. I’ve also written for InStyle, Shape, People, WWD, TODAY.com, Well+Good, Insider, SheKnows, U.S. News 360 Reviews, Hearst’s Best Products, STYLECASTER, Harper's Bazaar, Allure, Glamour and Woman's World.

In January 2007, I started my own blog, The Beauty of Life. As I looked around my bedroom one fateful night, my eyes alighted on the Illume Violet Rose Candle ... and, just like that, the blog was born. But I really have a lifelong passion for fashion and beauty. Playing the Youngest Royal Child in The King and I at 4 years old (complete with a full face of pancake makeup and loads of black eyeliner) was just the beginning. Over the years, I've cultivated my obsessions of bold nail polish, candles, Bonne Bell Lip Smackers and strappy heeled sandals. And yes, I still have my two Caboodles from 1991!

A few fun facts about me:
I was born and raised in Cleveland -- and even though I moved away when I was 18, it's still home. And I am a diehard Cavs fan! 🏀
I grew up doing musical theater and love it to this day! My all-time favorite roles were Jiminy Cricket in Pinocchio, the Narrator in Joseph..., Jack in Into the Woods, Kim in Bye Bye Birdie and the title role in Annie.
I'm pretty sure I've seen the first Twilight movie over 100 times. Yes, I was obsessed. Mainly with Robert Pattinson.
I hate melted cheese. It's a texture thing. But I will eat every kind of cheese off a cheese plate.
Speaking of cheese … I live for cheesy romantic comedies. Even the terrible Netflix original ones.
I have a bit of a nail polish "problem" - I own over 400 bottles.
I can quote every line from Friends and Sex and the City.

Consult With Me!
I offer 1:1 consulting sessions on Intro, where I can advise on:

  • Gaining new freelance clients

  • Copywriting

  • Commerce and blog writing

  • Career development

  • Storytelling, tone, and brand voice messaging

  • Working with PR

  • Writing listicles

  • Utilizing SEO best practices

  • And more!

To book a session, click here.